We've raised $200M to build identity infrastructure for the AI age. See what's next
Adapt your identity operations to every
Stay ahead of evolving threats and regulatory changes with a configurable identity platform that adapts to your business needs — from identity verification to KYC/AML, KYB, age assurance or any other use case.
Trusted by startups and the world’s largest companies
Square
LinkedIn

Ranked 1st across all Use Cases

Persona ranked first out of 11 vendors across all Use Cases evaluated in the 2024 Gartner Critical Capabilities (Know Your Customer, Fraud Detection, Account Recovery, and Sensitive or Regulated) and highest for Ability to Execute in the 2024 Magic Quadrant™

Solve today’s identity challenges — and those still to come

Use our configurable platform to design identity processes that meet all of your business goals — no compromises needed.

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Maximize conversion as you scale
Adapt your identity flows without sacrificing conversion, whether you’re looking to expand to new markets, integrate new verification technology, or comply with new regulations.
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Evolve at the speed of fraud
Stay ahead of emerging fraud techniques, like generative AI, with a constantly innovating platform powered by the latest in fraud detection.
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Unify your identity processes
Consolidate and manage all your identity data and operations in one platform without adding operational burden — even as you add more data, create new processes, and expand your team.
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Granularly control and securely manage PII
Control every aspect of how user PII is processed, stored, retained, and accessed to comply with regional regulations.

Scale faster with modular building blocks

Orchestrate and automate identity across the entire life cycle

Collect

Understand user risk better by dynamically collecting a wide variety of passive, active, and behavioral signals while providing legitimate users best-in-class experiences and deterring fraudsters.

Verify and enrich

Configure our extensive library of global verification methods and risk signals to verify any individual or business. You control enrichment logic and verification decisions — not a black box.

Understand and investigate

Easily spot connections between users to proactively discover and block fraud rings, and streamline investigations with a hyper-customizable manual review hub.

Consolidate and streamline

Centralize your identity data effortlessly within Persona, your source of truth and control center for automating processes and managing everything identity-related.

A solution for every scenario

Design your ideal end-to-end identity flow to convert more users, streamline operations, and combat fraud.

KYC/AML compliance

KYC/AML compliance

Meet shifting compliance requirements without sacrificing conversion.

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Know Your Business (KYB)

Know Your Business (KYB)

Onboard businesses faster with automated, integrated KYB-KYC.

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Age assurance

Age assurance

Minimize friction while staying on top of shifting age verification and privacy regulations.

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Reverification

Reverification

Automatically reverify users at any point in their life cycle.

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Fraud prevention

Fraud prevention

Deter, detect, and deny fraudsters with a proactive, multi-layered approach.

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Manual review

Manual review

Expedite and conduct more thorough manual review investigations with a customizable identity hub.

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Trust & safety

Trust & safety

Gain and keep user trust with a more human identity verification experience.

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From deepfakes to synthetic faces: detect more AI-based face spoofs

Learn about the powerful enhancements we’ve rolled out behind the scenes to help businesses detect more AI-based face spoofs.

CCPAGDPRAICPA SOC 2ISO 27001KantaraPCIHIPAAFERPAAge CheckKJMiBeta

Security and privacy at our core

Trust is built on security and privacy. That’s why Persona adheres to the highest industry standards, maintaining compliance and certifications to safeguard you and your customers.

Scale where you want, how you want
150+
countries and territories
1+
localized languages
With worldwide coverage, Persona sets the global standard for online identity verification.
Verify your identity Verifica tu identidad Vérifiez votre identité Überprüfen Sie Ihre Identität Verifica la tua identità Verifique sua identidade Verifieer je identiteit Подтвердите вашу личность 验证您的身份 あなたの身分を確認してください تحقق من هويتك
Verify your identity Verifica tu identidad Vérifiez votre identité Überprüfen Sie Ihre Identität Verifica la tua identità Verifique sua identidade Verifieer je identiteit Подтвердите вашу личность 验证您的身份 あなたの身分を確認してください تحقق من هويتك