Know Your Business (KYB)

Verify any business and the people behind them with unified KYB and KYC. Streamline onboarding while minimizing risk for any type of business with Persona’s global KYB and KYC platform.

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Trusted by startups & the world’s largest companies

See what you can unlock with unified KYB and KYC

20+

data points available to help you verify businesses in 150+ countries.

<5 sec

to get verified business and UBO results.

+90%

reduction in manual KYB reviews.

Efficiently manage and reduce risk across the business life cycle

Business onboarding

Business verification

Business registry verification
Tax number verification
Business document verification
Watchlist and adverse media screening

Business screening

Online credibility checks
Financial health checks
Industry classification

UBO onboarding

UBO verification

KYC verifications (government ID, selfie, database)
Ownership verification
Employment verification

Lifecycle management

Continuous screening and monitoring

Continuous monitoring of business registries and ownership changes
Watchlists and sanctions (business and UBOs)
Adverse media and industry risk
Custom lists for high-risk industries or geographies

Reverification

Ownership or corporate structure changes
High-value transactions or payouts
Ongoing compliance requirements (DAC7, INFORM, DSA, FINTRAC)

Platform automation

Orchestrate every business and UBO identity record in one system of truth.

Automate KYB-KYC workflows that flex to fit your region, risk, and product line.

Centralize reviews with customizable cases and link analysis to detect fraud networks.

Protect your ecosystem with audit-ready reporting, granular redaction, and secure data storage.

Know Your Business for any industry and use case

Marketplaces and e-commerce platforms

Merchant onboarding

Welcome merchants of all sizes onto your platform while flagging those that are potentially risky or linked to fraud networks.

Marketplace compliance

Meet INFORM Act, DSA, and DAC7 requirements with seamless Know Your Seller flows.

Business fraud prevention

Stop impersonation, shell companies, and synthetic entities before they can enter your ecosystem.

Fintech and crypto platforms

Enhanced due diligence

Comply with global AML requirements with comprehensive screenings and verifications.

Financial services onboarding

Accelerate account opening while ensuring only legitimate businesses gain access to credit, banking, and payments.

Crypto compliance

Screen businesses and UBOs against global watchlists to meet VASP, FATF, and Travel Rule obligations.

SaaS and online business platforms

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B2B onboarding

Streamline signup for new customers while automatically increasing verification for higher-risk businesses.

Verified business profiles

Give businesses a visible mark of trust on your platform, like a blue check mark, to signal legitimacy to users.

Vendor and partner vetting

Assess the legitimacy of suppliers and partners to safeguard your supply chain and brand reputation.

“We want to automate the decision making process as much as possible during KYB and KYC. Persona not only lets us do that and saves us time but also ensures that we can be flexible with changing our workflows and rules when we discover new fraud rings."

Amanda Hodgetts-Martin

Director of risk management at Branch

“When you think about how Persona verifies government IDs and selfies, it gives you peace of mind. It’s not only the different checks that the solution performs, but the contextual data you’re using to analyze and understand the images against. When you combine them all together, it starts to paint a picture of the individual that provides a higher level of due diligence.”

Todd Sorrel

Co-founder and CEO at 6lock

“It was really critical to us that we minimized our false positive rate, and we were very encouraged by how quickly the Persona team updated the logic and how much configurability there was with the logic. Persona’s matching capabilities were the best from our testing.”

Jake Brill

Product lead at OpenAI

“Flexibility is key for us. We can start with low friction, and if we see bad actors are still being let through, we can ask for more information or run additional verifications. With Persona, we can turn those dials of friction up and down without having to redeploy our flows.”

Brandon Otto

Product manager at Discogs