Fraud prevention

Catch today’s fraud. Adapt to tomorrow’s fraud. Get the building blocks you need to detect, monitor, and mitigate fraud at every point of the identity life cycle.

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Build higher, multilayered identity assurance

Collect active and passive signals to enrich your understanding of users and deliver identity flows tailored to their risk level.

Stop fraudsters across the user life cycle

Catch more bad actors while letting good users through by triggering verifications or silently monitoring users at high-risk moments of the customer life cycle.

Investigate and adapt to fraud in one place

Automate and adjust identity and risk processes, orchestrate user journeys, and strengthen your fraud stack without multiple tools.

Trusted by startups & the world’s largest companies

Deter, detect, and deny fraud with a holistic platform

Build tailored verification flows

Dynamically adjust flows based on active and passive risk signals to fast track low-risk users while adding friction for riskier situations.

Catch large-scale fraud with less effort

Use link analysis to identify fraud rings, quickly block them, and use the insights to refine your fraud strategy — all without major time or engineering investment.

Build all your fraud-fighting processes in one place

Continually optimize your fraud strategy with insights from link analyses and analytics. Empower your manual review teams with customizable case management views and custom macros that help them close the loop on investigations.

Use cases

Protect your business throughout the customer life cycle

New user onboarding

Convert good users faster by dynamically adjusting friction based on real-time risk signals during the collection flow.

Existing user reverification

Confirm users' identities whenever it makes sense for your business, whether it’s every time a transaction occurs or when a user wants to make a risky account change.

Large-scale fraud investigation

Easily spot connections between seemingly unrelated users and transactions to identify and block risky behavior.

Everything you need for fraud detection, prevention, and investigation

Have a different use case?

We’re here to help. Contact us to find a solution together.

Account takeover fraud

Account creation fraud

Age verification fraud

Chargeback fraud

Identity fraud

Marketplace fraud

Payment fraud

Promo abuse

Referral fraud

Synthetic identity fraud

+ More

“With Persona, we can see all of an account’s inquiries, its history, and what’s failed or passed — all on one timeline. Having a one-stop shop to conduct reviews and take follow-up actions allows us to get them done as fast as possible without needing to borrow or use more business resources.”

Brian Peterson

Senior manager, fraud and identity at Instacart