Flow Editor

Build your ideal identity flows. Design branded flows for any point of the identity life cycle with a no-code visual builder.
Convert more users with branded flows

Use robust styling options to ensure your collection flows match the rest of your brand.

Launch faster with an intuitive editor

Our no-code editor makes it easy to quickly customize your flow using pre-built UI components and workflow actions.

Localize your collection flow

Adapt to different markets by customizing the information you collect and translating into different languages.

Trusted by startups & the world’s largest companies

Key features

Get all the tools you need to build your optimal identity flows

Robust module library
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Choose from preset modules that cover every part of your flow — from the start and end screens to common verification methods.

Drag-and-drop editor
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Build brand-approved collection flows without tapping your development team.

Customizable elements
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Edit each element (e.g. colors, padding, and button roundness) to match your brand.

Testing suite
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Optimize users’ experiences by testing your end-to-end flows. Check conditional logic for different user inputs and confirm that configurations are properly set up.

Analytics
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Monitor key metrics to identify areas of improvement, compare pass rates by ID type or geography, and evaluate the impact of configuration changes.

How teams can use Flow Editor

“Persona’s customizability doesn’t just help us meet the needs we have now, but also helps us future-proof for other use cases we know will eventually come down the line as we expand to other markets.”

Anissa Chen
Lead product manager at Lime
Lime meets international compliance regulations & converts more riders with Persona’s global onboarding solution