Flow Editor
Trusted by startups & the world’s largest companies
Key features
Get all the tools you need to build your optimal identity flows
Choose from preset modules that cover every part of your flow — from the start and end screens to common verification methods.
Build brand-approved collection flows without tapping your development team.
Edit each element (e.g. colors, padding, and button roundness) to match your brand.
Optimize users’ experiences by testing your end-to-end flows. Check conditional logic for different user inputs and confirm that configurations are properly set up.
Monitor key metrics to identify areas of improvement, compare pass rates by ID type or geography, and evaluate the impact of configuration changes.
“Persona’s customizability doesn’t just help us meet the needs we have now, but also helps us future-proof for other use cases we know will eventually come down the line as we expand to other markets.”