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Know Your Agent

Verified identity for the modern agentic landscape

See how Persona's platform helps unlock enterprise agents and agentic commerce.

Trusted by startups and the world's largest companies

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Overview

What is KYA, and why does human identity matter?

Know Your Agent (KYA) involves gathering information to understand the risk of an AI agent. There isn't a singular way to perform KYA, but every KYA process should answer three critical questions:

1
Is this an agent or a human?
The type of actor shapes what you allow and what you need to verify.
2
If it's an agent, who are the humans behind it?
People set the context for an agent's scope and permissions, and carry responsibility when things break.
3
Can the humans be trusted?
Enterprise and commerce workflows have always been rooted in this question. Agents change how you answer it, but they don't change the question.
Resources

Build a working knowledge of agent identity

Briefs, deep-dives, and field reports from teams building KYA.

Agentic commerce is happening now. Here's what we've learned.

Blog5 min

Casper Rijnsdorp

Product Architect at Persona

1d

Five of the world's most powerful spy agencies (The "Five Eyes" 🕵) just warned that AI could breach government and business cyber defenses — within months.

Read more on LinkedIn

Who's behind the agent? Security, trust, and compliance in agentic payments

Blog5 min

Ross Freiman-Mendel

Product at Persona

3w

Persona hosted a brunch with folks building agentic products at companies like Adobe, AlphaSense, Amazon, Capital One, Meta, Microsoft, Stable Sea, and others as part of NY Tech Week. Our discussion centered around AI agents, KYA, and human identity.

Read more on LinkedIn

Building Know Your Agent: The missing identity layer for agentic commerce

Blog5 min

Casper Rijnsdorp

Product Architect at Persona

2w

The next frontier of AI safety isn't just about limiting the models. It's about who gets access.

Read more on LinkedIn

Safe agentic commerce starts with KYA and dynamic IDV

Blog6 min

Ross Freiman-Mendel

Product at Persona

3w

The White House signed an executive order this week asking foundation model companies to voluntarily submit new AI models for government review before public release.

Read more on LinkedIn

Our comments to NIST: AI agent security starts with human identity verification

Blog4 min
How it works

Human identity and the agent life cycle

See how verifying human identity can help you approve or deny agents at different points.

Onboarding
Use a verified human identity as a trust signal for a new agent, and to set its scope and permissions.
Reverification
Unblock high-risk actions in real time by reverifying the human identity bound to the agent.
Our technology

Product primitives to secure AI agents

Building blocks to gather the right level of identity assurance for any agent interaction.

Talk to us

Ready to build trust into your AI agents?

Tell us about your use case and we’ll reach out to explore how Persona can help.

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