Industry recognitions

See how Persona’s market-leading building blocks approach to identity verification is earning recognition across analyst reports, awards, and the press.

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Recognized by top analyst firms

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AI Is Making The Internet's Bot Problem Worse. This $2 Billion Startup Is On The Front Lines

You can't stop generative AI fraud—but you can keep the criminals guessing

Founders Fund values identity startup Persona at $1.5 billion

Persona expands beyond identity verification with new suite of services

Persona raises $17.5 million to verify identities without humans in the loop

Awarded for innovation and impact

About Persona

We’re building a more human internet

Persona offers a best-in-class identity platform that gives enterprises the building blocks they need to design and manage fully customizable KYC, KYB, AML, and identity verification programs across 200+ countries and territories, helping them meet compliance standards, fight fraud, and build trust throughout the customer life cycle.

Beyond identity verification, Persona’s platform provides an intuitive case review tool and a flexible orchestration layer to help businesses automate their identity operations from end to end — from setting custom rules to ingesting third-party data and triggering external actions. As a product and engineering-focused company, we’re proud to serve a number of companies as they scale, including LinkedIn, OpenAI, Twilio, Square, Udemy, Travelex, and Gusto.