Industry recognitions
See how Persona’s market-leading building blocks approach to identity verification is earning recognition across analyst reports, awards, and the press.
AI Is Making The Internet's Bot Problem Worse. This $2 Billion Startup Is On The Front Lines
You can't stop generative AI fraud—but you can keep the criminals guessing
Founders Fund values identity startup Persona at $1.5 billion
Persona expands beyond identity verification with new suite of services
Persona raises $17.5 million to verify identities without humans in the loop
About Persona
We’re building a more human internet
Persona offers a best-in-class identity platform that gives enterprises the building blocks they need to design and manage fully customizable KYC, KYB, AML, and identity verification programs across 200+ countries and territories, helping them meet compliance standards, fight fraud, and build trust throughout the customer life cycle.
Beyond identity verification, Persona’s platform provides an intuitive case review tool and a flexible orchestration layer to help businesses automate their identity operations from end to end — from setting custom rules to ingesting third-party data and triggering external actions. As a product and engineering-focused company, we’re proud to serve a number of companies as they scale, including LinkedIn, OpenAI, Twilio, Square, Udemy, Travelex, and Gusto.
KYC/AML compliance
Meet shifting compliance requirements without sacrificing conversion.
Know Your Business (KYB)
Onboard businesses faster with automated, integrated KYB-KYC.
Age assurance
Minimize friction while staying on top of shifting age verification and privacy regulations.
Reverification
Automatically reverify users at any point in their life cycle.
Fraud prevention
Deter, detect, and deny fraudsters with a proactive, multi-layered approach.
Manual review
Expedite and conduct more thorough manual review investigations with a customizable identity hub.
Trust & safety
Gain and keep user trust with a more human identity verification experience.
