Report

Persona named a Leader in The Forrester Wave™: Identity Verification Solutions, Q3 2025

See why we received the top score in both the current offering and strategy categories.

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Persona’s identity verification solution received top score in current offering and strategy categories

Persona was named a Leader among 15 identity verification vendors Forrester evaluated.

We believe this evaluation highlights Persona’s leadership in building the most adaptable, secure, and innovative identity platform to solve today’s identity challenges, prevent AI-driven fraud, and adapt to regulatory requirements worldwide.

Solve today’s biggest identity challenges with Persona’s adaptable and privacy-first platform

Persona’s verified identity platform provides configurable building blocks that adapt to any use case, from KYC/AML and KYB to fraud detection, age verification, workforce authentication, and more.
Flexible orchestration layer

Define custom rules and automate your identity processes. Get up and running quickly with minimal engineering effort while connecting siloed data across systems.

Comprehensive spoof detection

Automatically flag visual inconsistencies indicative of deepfakes, synthetic faces, image quality manipulations, and more.

Integrated identity infrastructure

Unify KYB, KYC, and fraud detection in a single system to give your team end-to-end visibility into users, businesses, and ultimate beneficial owners.

Built for scale and global compliance

Our platform supports industry- and region-specific requirements so you can scale securely and stay compliant wherever you operate.

Discover key insights on identity verification in Forrester’s report

The Forrester Wave™: Identity Verification Solutions, Q3 2025 report dives into the evolving IDV landscape and the most significant vendors that are working to solve today’s identity challenges.

Access the report to:

  • See why Persona was named a Leader and how we are delivering on both our current offering and strategy.

  • Explore how different vendors stack up across criteria relevant to you.

  • Read more about current IDV trends and how to stay ahead of evolving identity challenges.

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“It was really critical to us that we minimized our false positive rate, and we were very encouraged by how quickly the Persona team updated the logic and how much configurability there was with the logic. Persona’s matching capabilities were the best from our testing.”

Jake Brill
Product lead at OpenAI

“Branch is all about making sure that the onboarding process is flexible and seamless for workers, so we needed identity verification tools that would allow us to onboard quickly without sacrificing security.”

Amanda Hodgetts-Martin
Director of risk management at Branch

“With Persona, we went live from concept to production in less than 6 months, which is almost unheard of given the complexities involved."

BJ Choi
Architect at Twilio
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OpenAI uses Persona to screen millions of users each month with zero friction
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Branch automates 98% of identity verification process with Persona
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Twilio expedites KYB decisions while complying with regional regulations via a flexible and centralized system of record