Persona is named a Leader in the 2025 Gartner® Magic Quadrant™ for Identity Verification
See why we’re positioned highest for Ability to Execute and ranked 1st across five evaluated Use Cases* in the Critical Capabilities report.
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Trusted by startups and the world's largest companies

Persona earned the highest position for Ability to Execute for the second consecutive year, which we feel is a testament to our ability to consistently deliver results and bring our vision for identity verification to life.
Ranked #1 across 5 evaluated Use Cases
Persona is ranked 1st out of 11 vendors across five Use Cases* (Risk Mitigation, Consumer, Accessibility, Data Control, and Automation) and 2nd in the remaining Use Case, Workforce, in the 2025 Gartner® Critical Capabilities for Identity Verification report.
We believe this reflects the depth and flexibility of Persona’s identity platform, powered by our market-leading building blocks approach. Companies can combine modular components to tailor identity flows for any use case and easily adapt as fraud threats, compliance requirements, and business priorities evolve.
Scale securely with the most adaptable identity platform on the market
Persona’s verified identity platform gives companies of all sizes the building blocks they need to fight fraud, meet regulatory requirements, and build trust.
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