Persona is a top vendor in Australia’s Age Assurance Technology Trial. Learn more.

Age assurance

Achieve age compliance with low-friction user flows. Evaluated and certified by regulators and independent labs.
Protect user conversion rates

Configure a tiered age assurance experience: start with low-friction checks and cascade to higher-friction fallbacks if needed.

Meet age-related regulations

Access an extensive library of age assurance methods that have been evaluated and approved by third-party auditors.

Reduce personal data processing risk

Automatically redact PII once an age decision is made to minimize your data exposure.

Trusted by startups & the world’s largest companies

Reddit
Lime

Extensively tested and certified by third parties

Create great age assurance experiences with Persona

Adapt to new online safety regulations across geographies

Use highly-effective, regulator-approved methods to satisfy age assurance compliance regulations like UK OSA or AU SMMA.

Sample industries

Social media

Age-restricted retailers (e.g., for tobacco, alcohol)

Entertainment

Adapt to new online safety regulations across geographies

Serve your entire user base

Make it easier for users to access your services by accepting a wider range of age evidence for any region’s regulatory threshold.

Sample age gates

13+

16+

18+

21+

Serve your entire user base

Reduce end user privacy risk

Protect user data with stringent security controls and automate PII redaction to support data minimization.

Persona follows international measures

ISO 27001

SOC 2 Type 2

ISO 27566-1

FedRAMP® Authorized status

Reduce end user privacy risk

Everything you need for your ideal approach to age assurance

Choose from a library of age assurance methods
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Selfie age estimation

Our advanced AI models are trained on millions of ethically sourced data points and continuously evaluated to estimate age reliably while minimizing demographic bias.

Government ID assessment and selfie comparison

Automatically extract birthdate from government documents, such as national IDs or driver’s licenses, from more than 200 countries and territories, then bind to a user with a selfie-to-portrait comparison.

Official database validation

Confirm that the information printed on a government-issued ID or presented by a user matches issuing and authoritative sources for more than 50 countries.

Credit card verification

Confirm valid credit card ownership to verify users’ ages in countries where owners must be over the age of 18.

Email age inference

Use email heuristics, such as online presence, and cross-reference with official sources to assess users’ ages.

ConnectID

Use Australian identity providers (e.g. banks) to confirm evidence of age without revealing personal information.

Phone-based age inference

Verify if a user’s age is over 18 in countries where birthdate records are kept for each phone line holder.

Reusable Personas

Reduce friction across the user life cycle while maintaining a high level of assurance by accepting previously verified credentials.

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Granular, automatable data management

Collect the least amount of data you need to comply with regulatory requirements, ensure that it's only used for allowed purposes, and automatically delete data you no longer need.

Verifiable parental consent management

Customize verifiable parental consent flows based on your product and regulatory needs, and seamlessly link children’s and parents’ accounts to facilitate ongoing consent and access management.

Customizable consent management

Present consent screens tailored to users’ context to help them make informed decisions and build trust.

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Dynamic Flow

Balance conversion and assurance in real time with flows that adapt based on users’ location, age, risk, and more.

Customized user experience

Tailor flow design and messaging to collect consent and guide users based on their geography, age, or other criteria.

Orchestrate age insights across the entire user life cycle

“The Persona team was able to speak to a level of depth about how they could meet our use case, and the product proved it. That’s why we partner with Persona to determine if someone’s over the age of 18 or not.”

Anissa Chen
Lead product manager at Lime

“With Persona, we can check government IDs and selfie liveness in real time to make sure users are the right age and cross reference multiple risk signals to help us figure out whether to approve or decline users.”

JJ Foster
Trust and safety manager at Coffee Meets Bagel
Lime-customer-logo
Lime meets international compliance regulations & converts more riders with Persona’s global onboarding solution
Coffee Meets Bagel-customer-logo
Coffee Meets Bagel builds trust and safety and verifies users 99.9% faster with Persona’s automated & user-friendly identity platform

Frequently asked questions

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What is the best way to verify age online?

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While there’s no single best way to verify age online, you can develop the right approach for your use case based on your regulatory requirements, industry, and user base.

In our experience, the most effective strategies combine multiple age assurance methods to balance user experience with compliance needs. Common methods include:

  • Government ID verification (analyzing a driver's license or passport)

  • Selfie age estimation (using AI to estimate age from facial features)

  • Database checks (validating information against authoritative sources)

  • NFC verification (reading cryptographic data from ID chips)

Many businesses take a dynamic approach that adapts based on location, risk signals, and age thresholds. For example, they may start with low-friction methods, like database checks, and step up to selfie age estimation or government ID verification only when needed.

How does age verification software work?

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Age verification software collects, analyzes, and validates user information to confirm the user meets minimum age requirements. Typically, the software will return a simple yes/no result.

When a user attempts to access age-restricted content or services, many age verification software tools take several steps to verify the user’s age. The exact configuration and process can depend on the organization’s preferences, but it might look like:

  1. First, the system prompts the user to upload a picture of their government ID and take a selfie.

  2. Next, advanced OCR technology extracts data from the ID (like date of birth). The software may run liveness checks to verify the selfie is real, and compare the image to the government ID’s image.

  3. The software may cross-check personal information against authoritative databases to verify the information belongs to a real person and is accurate.

  4. Finally, the software can send a yes/no response to the requesting organization before deleting the user’s personal information from its system.

Age verification platforms often use dynamic routing to automatically select the best verification method based on factors like user location, device capabilities, and regulatory requirements. Verifications typically complete in seconds, with results triggering automated workflows that grant or deny access, update user accounts, or flag edge cases for manual review.

Which industries require age verification?

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Age verification is required across a wide range of industries to comply with regulations and promote trust and safety. Legally required industries include:

  • Alcohol, tobacco, and cannabis sales (age thresholds are typically 18 or 21, depending on the jurisdiction)

  • Gambling and gaming sites (18 or 21+ by state)

  • Adult entertainment (18+)

  • Social media (emerging regulations require age assurance to protect minors)

  • Medical services, particularly telemedicine platforms, require age verification to ensure patients are at least 18 years old before providing informed consent for medical procedures

Beyond legal compliance, many businesses use age verification or age-checking software for trust and safety purposes. Below, we’ve provided a few common examples of how different industries confirm age requirements.

  • Fintech: Age verification supports KYC and AML compliance by confirming users meet minimum age requirements to open financial accounts, apply for loans, or access investment products. It helps fintechs fulfill Bank Secrecy Act requirements while maintaining a seamless onboarding experience and reducing fraud.

  • Digital health: Age verification ensures patients are at least 18 years old before providing informed consent for telemedicine consultations, procedures, or medications. It protects sensitive health information from unauthorized access, helping digital health platforms comply with HIPAA and other healthcare regulations.

  • Payments: Age verification in payments platforms supports fraud prevention, regulatory compliance, and risk-based decisioning. Payment platforms can assess transaction risk levels and implement additional verification steps for flagged individuals, while continuous monitoring ensures users remain compliant over time.

  • Cryptocurrency: Age verification is a foundational component of KYC and AML compliance for cryptocurrency exchanges and wallet providers. It helps crypto platforms meet global regulatory standards by confirming users are old enough to legally transact in digital assets (typically 18+).

  • Financial institutions: Age verification enables banks and credit unions to modernize digital identity verification for account opening, lending, and other financial services. It ensures customers meet minimum age requirements (typically 18+) while helping institutions comply with BSA, PATRIOT Act, and AML regulations.

How can businesses ensure the privacy and security of user data during 
age verification checks?

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Businesses can protect user privacy during age verification by practicing data minimization. That means collecting only the information necessary to confirm age, not full identity details.

Using a trusted third-party verification provider prevents your platform from directly handling sensitive personal information. Instead, you receive only a verification result (pass/fail or age bracket) while the provider manages data collection and security. All data should be encrypted using 256-bit AES encryption, with HTTPS for data in transit, and personal information should be automatically deleted or anonymized immediately after verification.