DISCUSSION + DEMO

The dark side of growth: How to combat fraud

It’s no secret that as your business succeeds, fraudsters are more likely to target you. Many fraudsters launch large-scale attacks at opportune moments – after announcing a new product launch, new promotions, or even a funding round. The worst part? Fraudsters never strike once or alone — their aim is to inflict as much damage as possible in a short time, often working in fraud rings to commit synthetic or 3rd party identity fraud.‍


Watch this discussion and demo to learn:
  • How Trust and Safety teams think about building a strategy around the principle of "safety by design".
  • Key moments (e.g. product launches and seasonal promos) when fraudsters are most likely to strike — and how to set up fraud deterrents in response.
  • How to use link analysis to quickly combat fraud rings and spot “passive” fraud.
  • Considerations when evaluating link analysis fraud solutions.

You’ll also see a demo of our fraud solution, Graph, which helps companies like Neighbor surface and act on fraud rings before they inflict more damage.

IRFAN FAIZULLABHOY-speaker-image
Irfan Faizullabhoy
Graph product manager at Persona
SERGIO RUIZ TELLO-speaker-image
Sergio Ruiz Tello
Customer success at Persona
SIMON FULLERTON-speaker-image
Simon Fullerton
Senior Manager, Trust and Safety at Neighbor
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