Persona webinar

Deepfakes and AI-based fraud: Strategies to protect your business

For years, fraudsters have used generative AI to bypass identity and liveness checks. Unfortunately, as generative AI models improve and new models are released, fraudsters also improve and expand their ability to spoof identity verification systems. The result? Preventing fraud has never been more challenging.

Learn from industry experts David Maimon, Head of Fraud Insights at SentiLink, and Patrick Hall, formerly of Uber and DoorDash and now a Product Architect at Persona, as they break down the latest techniques fraudsters are using – from AI-based face spoofing to synthetic identities. In this discussion, they use real-world examples to illustrate how businesses can stay ahead by investigating the bigger picture of fraudsters’ operations.


Watch this discussion to learn about:
  • Examples of common and emerging trends in AI-powered fraud.
  • Signals beyond visual data that are crucial to collect.
  • The mindset shift that helps you use signals more strategically.
  • Mitigating fraud while balancing compliance and business growth.

Patrick Hall - speaker image
Patrick Hall
Product Architect at Persona
David Maimon-speaker-image
David Maimon
Head of Fraud Insights at SentiLink
Kerwell Liao-speaker-image
Kerwell Liao
Product Marketing Manager at Persona
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