As identity verification increasingly becomes an enabler of trust across industries, organizations face a crowded landscape of IDV providers. The challenge is no longer just finding a tool that satisfies regulatory requirements, but selecting a partner that can balance risk mitigation with seamless user experiences, stay ahead of evolving compliance standards, and adapt to rapid shifts in technology and customer expectations. 

In this discussion, we dive into the 2025 Gartner® Magic Quadrant™ and Critical Capabilities reports for Identity Verification to understand the trends and challenges shaping the market. Persona's product leaders share their perspectives on how these insights align with our product roadmap and our vision for the broader identity ecosystem.

Download today to learn:

• Key market trends shaping the future of identity verification, including the rise of GenAI fraud.

• How organizations across industries from marketplaces to fintechs are strategically leveraging identity verification.

• See a walkthrough of the Persona platform and its latest capabilities with Q&A.