Reports

Persona is named a Leader in the 2025 Gartner® Magic Quadrant™ for Identity Verification

See why we’re positioned highest for Ability to Execute and ranked 1st across five evaluated Use Cases* in the Critical Capabilities report.

Trusted by startups and the world's largest companies

Square
LinkedIn
Gartner Magic Quadrant 2025
Positioned highest for Ability to Execute

Persona earned the highest position for Ability to Execute for the second consecutive year, which we feel is a testament to our ability to consistently deliver results and bring our vision for identity verification to life.

Scale securely with the most adaptable identity platform on the market

Persona’s verified identity platform gives companies of all sizes the building blocks they need to fight fraud, meet regulatory requirements, and build trust.

“Working with Persona has been the strongest B2B partnership I have been involved with during my professional career. They are willing to learn, grow, and optimize how they do things in line with our needs. Over the past 4 years of partnership, we've met or exceeded business goals, co-developed new products, and built meaningful connections across company lines.”

Trust and Safety Manager

“We could not have achieved our business goals without Persona. The ever-evolving fraud vectors, state-specific regulations, and internal org changes are a lot to balance, but Persona has been the nucleus throughout the 4+ years of our program. Every single person on our client team has a depth of knowledge of the platform and our use cases.”

Trust and Safety Manager

“What I liked the most is that the product is highly customizable and tailored to customers' specific needs and use cases. In addition, Persona is constantly improving their fraud detection, adding new checks, technologies and tools to their arsenal. They provide an holistic, multi-layered approach to fraud, which makes then quick to detect and respond to new trends.”

Product Manager
Gartner Peer Insights™

4.7

Gartner rating
Persona Reviews in Identity Verification